Stockmann Group consists of two business divisions; the Lindex fashion group and Stockmann department stores and webstores. Lindex's purpose is to empower and inspire women everywhere. They plan to do that through actions as a company and through a progressive fashion experience, they are digital first and powered by the people. Stockmann's purpose in all encounters with its customers, partners, employees and other stakeholders is to make a new impression, every day. Their vision is to create a marketplace for a good life. Customer centricity, ie, the capability to understand customers and to serve them in the way they choose and to provide a unique customer experience, is the core of their strategy.