Text to come
This Award recognises the important role of marketing campaigns for department stores, to create footfall, increase conversion rates and sales, as well as connect with existing and new customers.
Winner: Selfridges (UK)
Finalists: Rinascente (Italy) and Myer (Australia)
For its 'EveryBODY' campaign, a multi-faceted campaign that marked the opening of the Body Studio in London, Selfridges won the 'World's Best Department Store Campaign 2017. Anne Pitcher, Managing Director of Selfridges, received the Award from Andrew Jennings, Jury Chairman. Rinascente's campaign 'Enjoy the Front Row' and Myer's 'Give Registry' were the other two runner-ups.
Winner: Woolworths (South Africa)
Finalists: Central Department Store (Thailand) and El Palacio de Hierro (Mexico)
Woolworths won the Award for its 2014 Christmas campaign and Marketing Director Charmaine Huet accepted the prize and presented the strategy of their last Christmas Campaign; she explained how her team was able to combine creativity, passion, emotion and commercial success. She was later joined on stage by Woolworths Group CEO Ian Moir. During the evening, all three finalists Woolworths (South Africa), Central Department Store (Thailand) and El Palacio de Hierro (Mexico) were welcomed on stage by Jury’s chairman Helmut Merkel and shared with the audience their great campaigns.