This landmark award celebrates the achievements of a retail media team that uses data intelligently, storytelling effectively, and digital tools innovatively, while remaining true to the brand’s identity and adapting to the ever-changing expectations of shoppers in increasingly unexpected times.
Mexico City 2026
From Left: Rvisra Chirathivat (CMO, Central), Natira Boonsri (CEO, Central) and Tapida Norpanlob (Director of Omnichannel & Merchandising, Central)
Winner: Central Department Store, Thailand
Finalists: Selfridges & Co, United Kingdom, and Liverpool, Mexico
In their acceptance speech Natira Boonsri CEO of Central Department Store Group; Rvisra Chirathivat, CMO; and Tapida Norpanlob, Director of Omnichannel and Merchandising highlighted that, “For nearly 8 decades, Central has grown alongside Thailand — guided by one core belief: "Customer First". Our goal is to be the retail media platform where brands amplify their communication and branding — connecting with our customers through every physical and digital touchpoint. Powered by 312 million visits a year, 21 million The1 loyalty members, and over 600 media touchpoints – seamlessly connected. This is the retail media platform we have built." The other two finalists were Selfridges & Co, UK, and Liverpool, Mexico. The jury was chaired by Sergio Langarica, Sales Director South America at Nuna Baby.