The COVID-19 situation made all of us adjust to the new normal and left us with some very important lessons in resilience, transformation and innovation. During FY 2022, 7% of Shoppers Stops' sales were generated through online channels. The lesson was loud and clear. First, online shopping had come of age—it is no longer a secondary platform, rather a mainstream channel of choice. Second, the customer first and foremost interacts with a brand, irrespective of its physical or digital presence. In keeping with Shoppers Stop’s future-focused evolution strategy, they have adopted a new set of values this year, combining the best from the past along with their charter for the future.