In a powerful move to support South Africa’s future, Woolworths has announced a R2mn (US$105.00) investment in 15 young entrepreneurs through its Youth Makers competition. This initiative, launched in celebration of Youth Month, aims to empower young people and unlock their potential in the business world. Hundreds of aspiring young entrepreneurs submitted their applications, showcasing their passion and innovative ideas. After a rigorous selection process, 30 finalists were flown to Johannesburg to pitch their businesses to a panel of industry experts. Ultimately, 15 exceptional individuals were chosen to receive a life-changing opportunity:

. One-year mentorship from Woolworths experts: This invaluable guidance will provide the winners with the knowledge and skills necessary to navigate the complexities of the retail sector and build strong foundations for their businesses.

. Exclusive insider information on the South African retail landscape: Gaining access to this knowledge will equip the winners with a strategic advantage, allowing them to make informed decisions and optimize their business strategies.

. Direct access to Woolworths’ customer base: This incredible opportunity opens doors for the winners to showcase their products to a vast audience of potential customers.

. R130,000(US$7.000) grant: This financial boost will provide the winners with the resources they need to invest in their businesses, expand their reach, and achieve their entrepreneurial goals.

The 15 winning businesses represent a diverse range of industries, showcasing the talent and creativity of South Africa’s youth. From fashion and food to art and homeware, these young entrepreneurs are making a positive impact and shaping the future of the country’s economy.