What do pre-owned luxury watches and garden and landscape design have in common? In the case of the Swiss companies Bucherer and Enea Landscape Architecture, quite a bit. For these two renowned family-owned businesses can both look back at decades of expertise in what «contemporary luxury» truly means – and are able to showcase their shared ideals in a unique in-store collaboration.
Since April 4 until July 30, Globus is happy to host a pop-up store inspired by the motto «Timeless Values». For three months, Bucherer CPO (Certified Pre-Owned) and Enea Landscape Architecture share an innovative store at Globus Zurich Bahnhofstrasse, perfectly placed in the Luxury Avenue of the ground floor.
In this unique collaboration, a shared passion for quality, aesthetics and traditional handicraft is beautifully connected with sustainable and ethical measures, taking form in a beautifully arranged boutique, designed by Enea and featuring botanical elements, living sculptures and bonsai trees. In this natural setting, classic luxury watches from Bucherer’s successful pre-owned department found a new, urban showcase in which to shine.
The timepieces, pre-loved models from the world’s most covetable brands such as Audemars Piguet, Cartier and Rolex, all come with a Bucherer certificate and 2-year warranty, having been checked and tested by Bucherer’s top experts. The beautifully designed urban oasis is a roaring success and will certainly not be Globus’ last foray into a carefully curated world of contemporary, sustainable luxury.