The implementation of Stockmann’s new strategy for its local stores reached another milestone with the unveiling of a new store concept in Tampere this August, the company’s first satellite store to open in 1957. Growing and fast developing, the city of Tampere is situated 180 kilometres from Helsinki. One of the targets of the new customer centric strategy has been to uplift Tampere as a local flagship by increasing local presence and interaction with local customers.
The focus areas of the renewal strategy have been the launching of a new food department with the new partner Kesko, the creation of a new natural beauty department with new brands, the uplifting of the service offering with new stylist and sewing services, and the addition of new Nordic and Finnish brands to the home and fashion departments.
Recently launched brands represent cornerstones of Stockmann’s assortment strategy with focus on sustainability, Finnish and Nordic lifestyle, localness and premium quality. In Natural cosmetics, there are also many small Finnish organic brands like Frantsila and MuruMuru together with global brands like Zuii Organic and Madara. In Fashion, Uhana represents local assortment and Balmuir, Marimekko and Lili Marleena Finnish premium brands. In the home department, living and lifestyle were strengthened with Finnish brand Hakola’s new shop, and Nordic brands such as Muubs, Ferm Living and Hay that were added to the assortment. Brands designed by Stockmann’s own design Studio e.g. Casa Stockmann, Essentials by Stockmann, Construe and A+ More are well known and appreciated by the customers and they support Stockmann’s to differentiate from the competition.