6 August 2020
The Weekly

Shoppers Stop launched a creative campaign to celebrate National Lipstick Day. Through this campaign, the brand urges women to stand tall and speak their mind. As a socially aware brand, Shoppers Stop has been one to create clutter-breaking campaigns putting women in the forefront and empowering them. The #SpeakBold campaign brings to light key patriarchal issues in the society like single parenthood, women running a business, choosing between a career and a family and being emotional and vulnerable.

The black and white creatives of women standing tall with a pop of colour on their lips reveals that women are shattering these stereotypes and are speaking boldly. It is through this campaign that the brand is encouraging its audience to speak boldly of that one act, or stance they took that motivates them and makes them proud of themselves.