Shoppers Stop is collaborating with Accenture to accelerate its digital commerce transformation across multiple retail channels. The program aims to enhance customer experience and profitability, as well as support Shoppers Stop’s goal of being the go-to digital destination for customers through constant innovation.  Since the second half of 2020, Shoppers Stop has embarked on a transformation of its omnichannel growth strategy. Providing a single view of customer and market insights for faster and informed decision-making, the platform optimizes customer targeting and contextual marketing with the goal of improving customer satisfaction and revenue. Further, the advanced user interface and user experience are enabling Shoppers Stop customers with a seamless experience across the “browse, search, order, and return” stages of the shopping lifecycle, helping bridge the gap between physical and digital touchpoints.

Shoppers Stop has been transitioning from being a brick-and-mortar to an omnichannel retailer, empowering customers with its digital initiatives to ensure a seamless shopping experience. Customers can shop safely, and at their convenience through WhatsApp, its website and application. During the first phase of the lockdown, Shoppers Stop unveiled the White Glove Service for remote assistance and sales. With this service and Endless Aisle, customers can shop easily from home. The brand has invested in meticulously training its personal shoppers and beauty advisors to ensure an engaging customer relationship over WhatsApp. According to findings of a global survey from Accenture, the dramatic rise in e-commerce driven by the COVID-19 pandemic is likely to remain or accelerate further. For instance, the proportion of online purchases for products such as fashion, home décor, and luxury goods by previously infrequent e-commerce users has increased 667% since the outbreak in India.