31 March 2021
The Weekly
United States

For a limited time starting March 26, zero-waste retailer Package Free will be the star of Nordstrom’s Pop-In shop, available in select Nordstrom stores and online at  nordstrom.com/pop, through May 9. Nordstrom’s Pop-In concept launched in 2013, but since then it has seen sustainability on display, be it in a curated resale format like “See You Tomorrow” (to partly inspire a permanent resale collection with Goodfair) or now with zero-waste products from Package Free. Items are available across verticals including beauty, grooming, kitchen, cleaning and kids’ stuff. The Pop-In includes products like The Simply Co. laundry detergent (another of Singer’s companies), biodegradable and compostable dental floss, bamboo toothbrushes, biodegradable dish brushes, and pet toys, as well as zero-waste kits among other products.

While some products carried by Package Free do, in fact, have packaging (often compostable or recyclable glass), the essence is that all of the products are vetted by its team of sustainability experts to ensure it meets the Package Free Standard. Shoppers are encouraged to bring their own bags and containers when shopping at Package Free.

Package Free operates a zero-waste, plastic-free warehouse and partners with companies like reusable packaging start-up TerraCycle to ensure product end-of-life complies with the company’s stringent zero-waste guidelines. In honor of the partnership with Package Free, Nordstrom has given GrowNYC, a one-time grant to support zero waste programs. Package Free guidelines went into the formulation with the Nordstrom Pop-In. Nordstrom staff are trained on zero-waste tips and living as per the Package Free ethos. In the case of online orders, fulfilment will be handled by Package Free where — in line with its mission — the company uses 100% post-consumer paper to pack and ship orders.