Nordstrom is highlighting its footwear heritage by relaunching its ‘Make Room for Shoes’ campaign. It will come to life through monthly partnerships with some of the industry’s best footwear brands and will feature a curated selection of new styles, exclusives, dedicated visual displays and shopping experiences.

The year-long project will live in all Nordstrom stores and Nordstrom.com. To kick off the campaign, Nordstrom has teamed up with On Shoes on an initiative around its Cloudspark running shoe that was designed by women for women. From now through March 3, Nordstrom will exclusively stock On’s new Cloudspark sneaker that will be featured alongside other products from the brand. To mark this partnership, the retailer will also host customer fun runs in select markets.

After On’s activation, Nordstrom will celebrate Sam Edelman’s 20th anniversary milestone from March 4 to March 31. The retailer will offer customers access to an exclusive collaboration designed by Sam Edelman and emerging talent from Savannah College of Art and Design (SCAD).

Following Sam Edelman, Birkenstock will be Nordstrom’s next shoe partner. From April 1 to April 28, Nordstrom will celebrate Birkenstock’s 250th anniversary by putting its heritage and fashion front and center. The retailer will highlight a mix of eight exciting early-lead Birkenstock styles.