23 June 2023
The Weekly
United States

Kohl’s is creating scaled-down Sephora shops to fit into its smaller locations. For fall 2023, the plan is to have 750sq ft (70m2) Sephora shops operating at 50 Kohl’s locations which are on average 35,000sq ft (3.000m2) and would be unable to accommodate the typical 2,500sq ft (230m2) Sephora shop-in-shop. Kohl’s full-size stores average 80,000sq ft (7.200m2). The small-format Sephora shops will merchandise products by category rather than by brand, as seen in traditional Sephora stores and at the Kohl’s Sephora shops-in-shop. Among the brands being merchandised in the smaller formats are, in makeup, Rare Beauty, Fenty Beauty, NARS, Charlotte Tilbury, Sephora Collection, Ilia, Lancôme and Too Faced.

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