Kohl’s is creating scaled-down Sephora shops to fit into its smaller locations. For fall 2023, the plan is to have 750sq ft (70m²) Sephora shops operating at 50 Kohl’s locations which are on average 35,000sq ft (3.000m²) and would be unable to accommodate the typical 2,500sq ft (230m²) Sephora shop-in-shop. Kohl’s full-size stores average 80,000sq ft (7.200m²). The small-format Sephora shops will merchandise products by category rather than by brand, as seen in traditional Sephora stores and at the Kohl’s Sephora shops-in-shop. Among the brands being merchandised in the smaller formats are, in makeup, Rare Beauty, Fenty Beauty, NARS, Charlotte Tilbury, Sephora Collection, Ilia, Lancôme and Too Faced.