Inspired by two very different, but equally glamorous, winter travel destinations, Los Angeles and St. Moritz, Selfridges has turned the Corner Store - pop-up space - into the Dream Getaway. The new space stocks products from the two ‘dream destinations’, including merchandise from L.A.’s Sunset Tower, marking the first time that the branded pyjamas, robes and Champagne are being sold outside the hotel.
The store is also stocking products from the lounge wear label Sporty & Rich, as well as a selection of Slim Aarons prints, a Paul Smith blazer in the same pink shade as the designer’s famous Melrose boutique, and plenty of merchandise, ranging from mini-Oscars, to products designed by the city’s matcha specialist Cha Cha Matcha. There is also be an edit of alpine-ready products by the St. Moritz concept store Super Mountain Market, in addition to mulled wines, fondue sets, blankets, and board games. The retailer is once again putting the focus on sustainability with this latest edit: Super Mountain Market’s selections include biodegradable fleeces from Austria, and there’s also a selection of pre-loved ski wear from the likes of Prada and Fusalp, and a selection of natural Californian wine.