Selfridges has once again become the first major retailer to launch its annual Christmas range with a dedicated shop-in-shop at its Oxford Street flagship in London. With 75 days to go until Christmas Day, Selfridges’ festive range is also available on its ecommerce website while a selection will also be on offer at its Birmingham and Manchester stores. Selfridges said this year’s Christmas range is its most sustainable and largest one yet, with half of all products – including decorations, crackers, cards and wrapping paper – having one or more sustainable attributes. The new sustainable collection features dozens of brands including many artisan and small enterprises, often UK based, and well over 1,000 different product lines. It said the products on offer consists of pre-loved decorations, make smart use of recyclable materials, and are clearly labelled with their sustainable credentials, such as being forest-friendly, plastic-free, or made from recycled materials such as glass or paper. In addition, the crackers on offer are fully recyclable with no single use plastic packaging and come in recyclable boxes, and all cards and wrapping paper are either FSC certified or made with recycled content.

Meanwhile, a new a Santa-style workshop offering personalised decorations, gifting sacks, stockings and crackers will also be on offer for customers, with the use of planet-friendly organic cotton, recyclable card and paper and reduced plastic packaging. Selfridges said its new Christmas range falls in line with Project Earth sustainability initiative, which was launched this summer and features a commitment to ensuring that the most environmentally impactful materials used throughout the business come from certified, sustainable sources by 2025.