15 December 2021
The Weekly

Fear of God has opened a retail location at Selfridges London, marking their first retail store. The store carries the label’s Seventh Collection that first debuted in 2020 and marked the brand’s evolution into luxury fashion, apparel with Essentials and soon Athletics with Adidas that was first announced in December 2020. Fear of God has a solid presence in the U.K., following closely behind its biggest market, the U.S.