Balmain has made its first foray into the world of sneakers. The shoes were first seen on the runway at the Balmain Men’s SS20 show and will go on sale for the first time at a pop-up in London’s Selfridges. Set within The Corner Shop, just behind the iconic department store’s Oxford Street windows, the Balmain pop-up will have the entire sneaker collection on display, alongside a selection of clothing and other accessories from the spring/summer 2020 men’s collection. A host of artists will also be on hand to personalise the shoes in store with graffiti, metal studs and Japanese graphics – all strong themes from Balmain’s recent collections. Going forward, Balmain plans to expand its sneaker offering, with limited edition colours and women’s styles in the pipeline.