A breath of fresh air is blowing on Printemps-Haussmann. The department store on boulevard Haussmann has been welcoming a new space since the beginning of the new year for young and connected customers looking for something new. Located on the fourth floor of the women's building, the Market brings together some forty brands identified on Instagram and created mainly by influencers. Since the opening of the Market a month ago, the flagship welcomes exclusive claws Antidote, Frankie Shop, Shrimps and Co., Tomboy, Rotate, Cleo House, Ganni, Shourouk or even Daily Paper. The brands will be renewed each season to make room for new products and allow all customers to find their style - street, girly or neo-minimalist. From glasses to sneakers to ready-to-wear, the price range is between € 5 and € 1,000, and the average basket is around € 400.