23 December 2021
The Weekly
Permanent Space for Pokémon in Kadewe department store

The Pokémon Company International has launched a permanent Pokémon space in Berlin’s iconic KaDeWe department store, as the year of celebrations for the globally popular brand’s 25th anniversary.

Following a successful two-month pop-up installation in KaDeWe that ended in October, the partnership has been made permanent. The new branded space features a wide range of Pokémon toys, licensed merchandise and Pokémon Trading Card Game products.

Pokémon is the fastest growing property within the German toy market and was the third biggest toy property in October. Toy highlights include Jazwares’ product line, distributed by Bot-I, that boasts a variety of 25th anniversary silver plush and silver action figurines.