17 May 2023
The Weekly
Germany
Oberpollinger presents New Urban Sports AreaOberpollinger presents New Urban Sports AreaOberpollinger presents New Urban Sports Area

After the conversion of the 2,000m2 sales area, Oberpollinger presents its new Urban Sports department in the basement of the department store. This includes apparel and accessories for men and women as well as sports equipment for running, beach, yoga or hiking/outdoor. New additions include equipment for cycling, golf, tennis, basketball and, from the fall/winter 2023 season, American football (NFL). The golf and tennis segments will be swapped for a range of ski apparel and accessories for the winter season. The brand portfolio includes established players such as Bogner and Timberland, complemented by new brands such as Caselli and Girlfriend Collective. Accompanying the opening of the new sales area, the campaign ‘Get Moving,’ finds expression in seven artistically designed window displays in the shop windows, starting from 15th May 2023. As a special, Oberpollinger is also offering sports courses with trainers in the Urban Sports area in cooperation with selected brand partners during the campaign period. From a 45-minute 'Morning Yoga Flow' and a joint run to a HIIT workout, there is something for all levels from beginner to experienced.

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