20 October 2021
The Weekly
United States

Nordstrom’s holiday campaign starts today and along with its song, involves print ads, video, social media, digital, as well as billboards in and around Columbus Circle and in subway stations near Nordstrom’s Manhattan flagship on Broadway and 57th Street. The holiday campaign marks the first time that the retailer has its own song to accompany marketing efforts. It’s actually a remix of the song ’Never Be Another You’ originally released by Lee Fields and The Expressions in 2016. Shepherd, an emerging artist, is backed up by a band composed of Seattle-based musicians, and the song was recorded at the Avast Recording Co. and ExEx Studio, which is in Seattle.

Nordstrom’s holiday campaign is titled ‘Make Merry.’ It shows a range of people enjoying the holiday season, from a multi-generational family to moms and daughters, friends and partners. This year, holiday marketing is the earliest it’s ever been. Macy’s, Amazon, Target and Walmart are already into the holiday groove, along with many other major retailers, Nordstrom started promoting holiday gifts much earlier this year. On Oct. 4, the retailer launched gifts on nordstrom.com and nordstromrack.com. Shepherd is scheduled to perform at the Nordstrom block party Oct. 23, being held on Broadway from 57th Street to Columbus Circle, in between the retailer’s men’s store and women’s flagship.