24 February 2021
The Weekly
United States

Nordstrom announced plans to expand its partner concession relationships from 5% of its business to 30%. The concessions model makes brands responsible for designing the section of the store in which their products are laid out as well as defining the pricing, selecting product and, in brick-and-mortar stores, hiring the staff. In e-concessions, which Nordstrom also intends to leverage, brands handle website design as well as shipping costs. The retailer earns a commission on each sale while the brand receives most of each transaction. In neither case does Nordstrom have to concern itself with buying inventory.

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