Shoppers Stop opened its 10th store in Mumbai, India taking the total store count to 85 in the country. Spread over a retail space of approximately 15,000ft2 (1,394m2), the store offers the latest on-trend collection from over 300 fashion and beauty brands. Inspired by the energy of the vibrant emirate, the store design reflects the variety of urban experiences visitors expect in concept stores. To emphasise the diversity of products and categories in the store and to give the customer intuitive orientation at the same time, each department such as apparels, beauty, fashion accessories and home, among others, has been designed as a distinct neighbourhood.

Each category zone is characterised with individual materials and architectural elements which will appeal to our core customers comprising of young families, professionals and youth. The interior materials and colour palette together create an environment that sharply highlights the brands fashion offerings. The trial rooms are designed especially for the category they are servicing with the use of interesting forms and graphics. The company is also celebrating 25th anniversary of India’s first retail loyalty programme – First Citizen. With over 6.5M customers, it is among the most coveted and longest running loyalty programme in the country. Under this programme, customers who sign up for the First Citizen membership with Shoppers Stop can enjoy several exclusive offers and special privileges.