6 January 2021
The Weekly
Italy
New Design, New Areas and New Brands in Rinascente Florence StoreNew Design, New Areas and New Brands in Rinascente Florence Store

After two years renovation works and an investment of €12.5mn, Rinascente unveiled its store located in Piazza della Signoria. Two architectural firms were tasked with laying out a tailored a concept that could best reflect the product’s offering on each floor and pay homage to the city’s landmarks. The Caruso Torricella Architetti firm developed four floors and the terrace of the six-story building, which spans over 35,520 ft2, while Marco Costanzi Architects was called on to breathe new life into the ground and first floors. In keeping with the retailer’s focus on artisanal traditions, the ground floor has been designed to house corners dedicated to Italian craftsmanship, specifically in the leather goods, textile, jewelry, sunglasses and hat-making sectors. Marked by grey stone flooring complemented by glass and brass displays and touches of colour provided by lacquered accessories, the floor showcases a range of luxury and contemporary handbag and leather goods brands, including Balenciaga, Givenchy and Acne Studios, while Emilio Pucci and luxury trunk and luggage maker Au Départ have installed temporary shop-in-shops. Next April, Loewe will open a dedicated shop-in-shop on the store’s ground floor.

Tapping into the Italian heritage brands best known for their use of leather and artisanal techniques, the corner is also home to such brands as Borbonese, Il Bisonte and Zanellato positioned in the affordable luxury and contemporary segments. For the jewellery corner, Rinascente drew inspiration from the signature jewellers that animate Florence’s Ponte Vecchio bridge, by offering brands that span from niche to mainstream with a particular focus on Florentine labels and the territory’s longstanding tradition of goldsmithing. The ground floor also offers a range of headwear brands such as Borsalino and Superduper Hats, as well as textile accessories from the likes of Faliero Sarti and Dianora Salviati, in addition to a sunglasses hub.

The space dedicated to the men’s wear category was doubled and the footwear section expanded to include two, 2,153-ft2 corners for men and women. They were both redesigned by the Caruso Torricella Architetti firm, which for the footwear corners developed an amphitheatre-like space that spotlights the shoe styles on display. The two-year renovation works, during which the store was never shuttered, fall within the company’s plan of major revamps for its stores. In particular the Rome and Turin stores were unveiled in 2017 and 2019, respectively.

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