26 August 2022
The Weekly
New Advertising Campaign in Coin

Coin ‘Colors in the City’, the FW2022 advertising campaign designed to launch the brand's autumn and winter collection.

Conceived by the marketing department of Coin, with the collaboration of the photographer Paolo Santambrogio and the stylist Alessandro Buzzi, ‘Colors in the City’ presents an energetic and vitaminic back to work campaign. It is giving space to some of the brands present in its network and including Hugo By Hugo Boss, Gap, Superdry, La Martina, Dkny, Stefanel, Momonì, Gianni Chiarini, OOF Wear. The campaign will be conveyed through all digital channels (social, website, newsletter) and in store (physical showcases, digital showcases, internal monitors and videowall).