29 August 2022
The Weekly
United States

Neiman Marcus has kicked off its “Live Your Luxury” fall 2022 campaign, an ambitious marketing effort advocating self-expression and inclusivity and incorporating “a 360-degree approach” across selling and media channels. “Live Your Luxury” depicts designer fashion in different settings — from the elegant interiors of a stately mansion to gritty Manhattan rooftops — suggesting luxury being worn for different purposes, moods and occasions. The campaign involves everything from store to connective television — window displays; store activations and merchandising; events; digital advertising media; digital content; paid social media; social content; email and print. Some 250 to 300 videos, ranging from five to 30 seconds, were produced, and they get phased into the campaign, launched Monday, over time. In certain videos Neiman’s style advisers are depicted humorously interacting with diverse customers, thereby telling different stories of what shoppers want.