30 March 2023
The Weekly
Liverpool's Fashion Fest CampaignLiverpool's Fashion Fest CampaignLiverpool's Fashion Fest Campaign

On 23rd March, Liverpool, presented the 40th edition of Fashion Fest betting on its concept "Todo En Un Solo Lugar" (All in One Place). For 20 years, Fashion Fest has been the most consistent fashion platform in the country, a benchmark in the fashion universe in Mexico. In this edition, Fashion Fest highlights the versatility in each person, especially for women. Liverpool celebrates the strength, talent and authenticity of women, their multifaceted capacity, their diversity and their ways of being.  Through this season's fashion proposals, they will have the opportunity to express all those personalities that make them what they are: unique and unrepeatable.

The presentation of Liverpool's new Spring-Summer season took place at the emblematic Natural History Museum in the Chapultepec Forest, where attendees were able to see a fashion show with models wearing different styles, complexions and personalities. This season's fashion proposals were divided into two extraordinary categories:

. Earth, which promotes experiences that nourish the soul and extol the origin, tradition and craftsmanship of the products, focused on wonderful raw materials and the connection with the lifestyle of modern Mexico.

. Ultramar, inspired by the natural movement of the ocean and how it represents our day-to-day life, when we seek to flow to finally find a space of calm. This trend takes up vibrant colors from aquatic worlds such as green, blue, coral, pink, purple and those textures that refer to the reflection of the sun in the sea and the scales of beautiful fish.