Farm Rio makes a breakthrough in the French clothing market with the opening of a vast pop-up store in the Le Bon Marché Rive Gauche. The 260m2 space, installed from April 30 to June 17, promotes the brand’s colourful and durable wardrobe. The brand will present its outfits and the shoes line, but also household items and works by Brazilian artists, like an art gallery. The company is piloting its arrival on the European continent this year, after targeting the United States in 2019, where it opened four stores. An e-shop should be launched for Europe this spring.