For the start of the school year, Le Bon Marché Rive Gauche celebrates Belgium in all its forms. From August 29th to October 28th, the department store welcomes “Once upon a time in Belgium."  There will be something for everyone: men, women and children, foodies and even fashion lovers.  On the program: a decor inspired by Belgian comic book heroes like the Marsupilami, Largo Winch and even Gaston Lagaffe and the Smurfs.  Emblematic characters take their place on the shopping carts, escalators and display cases as well as on a series of exclusive and collector products thanks to the designs specially created for the occasion.

Customer will also find the absurd words and puns of the Belgian actor, author and director, Stéphane De Groodt, scrawled on the windows and certain objects such as T-shirts, candles and candies. On the fashion side, ultra desirable labels and exclusive and boldly creative collections, starting with The Smurfs, UN mascots for sustainable development, are in the spotlight with a collection of hoodies, T-shirts and tote bags. Also, Michel Vaillant, who inspires the brand of eco-responsible sneakers Caval and finally Martine, is celebrated in a collection of pouches, tote bags and suitcases. The women's space will offer made in Belgium brands such as Sea Me Happy, Imprévu and Neuville as well as several pop-up stores featuring the Antwerp label Essentiel Antwerp and the luxury leather goods Delvaux. In the men's space, labels with a more streetwear spirit such as Arte or Suspicious Antwerp will be on display, and A Bellerose pop-up will also be available. In the children's area, there are ready-to-wear brands straight from Belgium such as Bonjour Maurice or the vintage label Simple Kids. To celebrate Belgium in all its glory, clothing and accessory customization workshops will also be offered in the graphic codes of comics, while children can also follow comic creation workshops. As Belgium also rhymes with happy lifestyle, the exhibition dedicated to Belgium will pay tribute to its cuisine with a selection of sweets and also comic-strip-inspired chocolates by Brussels artisan Pierre Marcollini, with customizable boxes. Belgian specialties, between legendary biscuits from Maison Dandoy, sweets from the Joris family confectionery, and filled sticks from the Liège chocolate factory Galler imagined with the rapper Roméo Elvis will be available for sale.