16 September 2023
The Weekly
Germany
KaDeWe's New Season Windows & Flower Pop-UpKaDeWe's New Season Windows & Flower Pop-UpKaDeWe's New Season Windows & Flower Pop-UpKaDeWe's New Season Windows & Flower Pop-UpKaDeWe's New Season Windows & Flower Pop-Up

With the launch of the new FW23 campaign 'A Story of Desires', the Department Stores KaDeWe, Alsterhaus and Oberpollinger present their artistically designed store windows, which feature rich colours reflecting the changing seasons and giving the fashion designs a vibrant feel. Bright neon and floaty elements add playful details, while faux fur adds warmth. Bold, red satin fabric picks up on a key element of the photo motifs and expertly captures the yearning for opulence. As an accompanying in-store activation, the three stores offered a glass of Crémant and flower bouquets for customers on Saturday, September 9th.