Jelmoli proudly continues its tradition of sponsoring the Zurich Film Festival this year, marking the festival's nineteenth consecutive edition from 28^th September to 28^th October. The festival commenced with a dazzling Opening Night, once again transforming Zurich into a hub of glitz and glamour. In keeping with the spirit of the occasion, Jelmoli curated a premium collection to elevate the festive atmosphere. Two exciting pop-up shops, Ragfair and Adretto, enhanced the glamour quotient of the festival. At Ragfair, ladies could discover a stunning array of gala dresses, while Adretto offered men the opportunity to rent sophisticated dinner jackets and suits. In addition to these captivating pop-ups, we hosted a warm-up event on 30^th September in collaboration with Estée Lauder.