Christmas is brought to life at Jelmoli Zurich's Bahnhofstrasse store where not only gifts, ideas, decorations and inspiration are created around the feast of love, but above all pure anticipation of the most wonderful time of the year. Collaborations with local partners such as the Dolder Grand or the Züriwerk Foundation will enrich the pre-Christmas season. ‘Jelmoli Christmas Factory’ is this year’s campaign motto. Every fairy tale begins with ‘Once upon a time...’. Jelmoli, however, presents a fairy tale that is still in the making. Throughout the store, wishes are fulfilled, inspiration is created, the senses are pampered, children's eyes light up and the most wonderful time of the year can be experienced to the fullest.

The shop windows carry the idea of the Christmas Factory to the outside world: self-spinning gears, sparkling sequins, gold, glitter and noble Ivory spray festive mood and show that Christmas is being created here. Just in time for Lucy Night Shopping, with the lighting of the popular illumination on Zurich's Bahnhofstrasse on November 25, Jelmoli will finally unveil its Christmas façade.