Since its opening a year and a half ago, Spotlite at Jelmoli has become THE destination for streetwear fans and sneakerheads and a meeting place for the community - also thanks to successful collaborations with Sneakerness or the Sang Bleu tattoo studio. Since November 6^th, the Spotlite can now be found on the 1^st floor of the store at Bahnhofstrasse and its sales surface has tripled to reach now 550m². The brands featured include Futur, Parra, The North Face, Aape, Stüssy or Awake, just to name a few. The campaign for the reopening was realized with Thom Pfister and a film and photography by the multi-award-winning Giger Brothers. ‘Reclaim the Streets’ celebrates the youth’ regained freedom.