The creative campaign showcases the world of beauty at Harrods, highlighting “how every element of your beauty routine in store, whether a special treat or bi-weekly brow fix, can be an adventure”. It has already staged a Harrods masterclass with customers able to meet beauty editors and access a luxury gift with purchase for anyone spending £250 or more.
The GWP contains products form Elemis and Crème de La Mer worth over £300. The programme also includes a Clarins masterclass to help consumers “create the ultimate spa experience at home”. And this week there will be a Dyson styling masterclass with hairstylist Larry King and a House of Hair event that offers industry insight alongside in-depth advice from a panel talk with beauty experts.
Meanwhile, Estée Lauder will be conducting a make-up, fragrance and skincare masterclass, while the Huda Beauty Brush Along sessions will also focus on make-up techniques. Fragrance activities also include how to build the ultimate fragrance wardrobe with award-winning fragrance journalist and expert Alice du Parcq (16 May). And there’s complimentary fragrance personalisation of Guerlain’s L’Art & La Matière bee bottles this week. Dior also has scent personalisation via its botanical La Collection Privée this weekend and later this month.