Jelmoli officially launched its journey towards a more sustainable future with its ‘The Green Act’ campaign in March. Although important steps have been already taken in the past, sustainability is an ongoing process and there is still a long way to go.
Jelmoli wants to support sustainability more actively and it will be now officially part of the company’s corporate strategy and communication with customers. The measures taken are broad and will not only focus on a more sustainable products range, but will include also the implementation of innovative solutions such as it in the field of transport and logistics. All marketing activities in March will be dedicated to this important theme. Zurich based influencer Karen Fleischmann, an expert in the field, will now represent Jelmoli as its Sustainability Ambassador. Furthermore, Jelmoli is looking forward to new pop-up stores with the fashion platform Mode Suisse, which will present the latest collections of young designers, and the Frida Verde pop-up, a Zürich based start-up for potted plants, that will bring green vibes into the store. Additionally, a sustainable tag has been created that will make customers aware of the sustainable products.