Thanks to the unique geographical features of the country, the first crocuses started blooming in Zurich or Geneva in February, but a ‘proper’ full-bloom spring comes later to the alpine regions.

All good reasons to celebrate springtime over the course of several energising weeks at Globus. For the new spring campaign, inspiration was found in our collective mood of joyfully looking forward to a bright future.

Post-lockdown, everyone is simply bursting with energy. It’s a time to say “adieu, tristesse” and “hello, life!”. For Globus’ in-house magazine and the accompanying fashion campaign, renowned photographer has main models tumble joyfully through the new season’s colourful fashion and accessories. The message is that a fresh attitude is just what everyone needs and the future is brighter than ever.