Dsquared2 opened a pop-up store at Globus Zurich Bahnhofstrasse from August 5 to September 12, 2022. Located on the ground floor of the department store, its expansive windows make a powerful visual statement.
The 120m2 black and white space is cosy while remaining open and inviting. The street cool vibe of the pop-up is given by the graffiti skate ramp built in its centre and by a wall with a big maple leaf pattern applique. The pop-up carries essential pieces of Dsquared2 collections: womenswear and menswear including the ICON collection and accessories.