![Globus Christmas Campaign 2023](/fileadmin/_processed_/a/e/csm_Globus_G1_x-mas-2_cf10906eaf.jpg)
![Globus Christmas Campaign 2023](/fileadmin/_processed_/1/9/csm_Globus_G1_x-mas-17_2f4bdf94a6.jpg)
![Globus Christmas Campaign 2023](/fileadmin/_processed_/4/f/csm_XMAS_MAGAZIN__2__3b3bd907a2.jpg)
This Christmas, Globus invites its customers on a magical train ride through a fantastic Swiss winter wonderland. For the new Christmas campaign ‘A Fantastic Christmas – The Journey’, Globus has brought a beautiful fairy tale to life, told in a series of Christmas stories that unfold during multiple stops aboard a train. Created by German artist Constantin Prozorov, whose unique collages have opened new worlds for brands like Louis Vuitton and Moncler, a fantastic voyage invites everyone to dream big this holiday season.
Connecting all of Globus’ departments, a series of tableaus immerse a group of models as main characters of the story in a magical holiday landscape that is recognizably Swiss. Seamlessly blending editorial content with a joyous, artful collage concept, the tale is told in eight chapters that create the narrative of the upcoming Christmas magazine, as well as all upcoming window displays and a dedicated newsletter campaign. From ‘The Miraculous Mountain’ with alpine travel highlights to ‘The Bottomless Cup’, featuring a magical tea party on rails and an enchanted chalet filled with fashion for the discerning gentleman, the entire Christmas campaign is kickstarted with revealing glimpses through a keyhole.