15 November 2023
The Weekly
Switzerland
Globus Christmas Campaign 2023Globus Christmas Campaign 2023Globus Christmas Campaign 2023

This Christmas, Globus invites its customers on a magical train ride through a fantastic Swiss winter wonderland. For the new Christmas campaign ‘A Fantastic Christmas – The Journey’, Globus has brought a beautiful fairy tale to life, told in a series of Christmas stories that unfold during multiple stops aboard a train. Created by German artist Constantin Prozorov, whose unique collages have opened new worlds for brands like Louis Vuitton and Moncler, a fantastic voyage invites everyone to dream big this holiday season.

Connecting all of Globus’ departments, a series of tableaus immerse a group of models as main characters of the story in a magical holiday landscape that is recognizably Swiss. Seamlessly blending editorial content with a joyous, artful collage concept, the tale is told in eight chapters that create the narrative of the upcoming Christmas magazine, as well as all upcoming window displays and a dedicated newsletter campaign. From ‘The Miraculous Mountain’ with alpine travel highlights to ‘The Bottomless Cup’, featuring a magical tea party on rails and an enchanted chalet filled with fashion for the discerning gentleman, the entire Christmas campaign is kickstarted with revealing glimpses through a keyhole.

You are currently offline. Some pages or content may fail to load.

We have cached all the pages you navigated to, including the Homepage, Contact page and Events. You can visit those while offline.