25 March 2019
The Weekly
Gentle Fluidity launch

Blue Salon, recently launched Gentle Fludity – two identities from Maison Francis Kurkdjian. To celebrate the launch of the new identities of fragrances, a reception was hosted at Blue Salon. As a keen observer of society and its evolution, Francis Kurkdjian mirrors his era by telling stories through fragrance. Gentle Fluidity is his answer to contemporary questions on gender identity. "Gentle" because benevolence is one of Maison Francis Kurkdjian core values. "Fluidity" because "we are all free to express our personality without having to submit to diktats, just like the Maison has unlimited creative freedom," the company said. Gentle Fluidity is the name of two new eau de parfum created by in-house perfumer. A single name for two distinct olfactory identities. The same name shared by two creations whose distinctive feature is to be composed of the same ingredients.