19 May 2021
The Weekly
United States
Gender-Fluid Fashion Label Wildfang at Nordstrom

Wildfang, a fashion label that challenges stereotypes and gender norms, has teamed with Nordstrom’s in-house BP brand to create a gender-fluid collection called BP + Wildfang. Overalls, button-ups, blazers, statement T-shirts and accessories in a body-diverse size range up to 4X make up the BP + Wildfang collection. The line launches May 24 exclusively at 23 Nordstrom doors in the U.S. and Canada, and on nordstrom.com. Prices range from $12 earrings to $89 coveralls, representing the low end of Nordstrom’s price spectrum and making the line affordable for the targeted Gen Z audience, a population between ages six and 24. Nordstrom and Wildfang have a one-year agreement, with four merchandise drops planned, on May 24, then in August, October and December. Depending on results, the partnership could extend beyond a year.

Working with Wildfang reflects Nordstrom’s recent efforts to better serve communities and groups most often underrepresented. 5% of sales from the BP + Wildfang collection will get donated to Year Up, which helps young people establish careers. Last year, Nordstrom introduced BP Be Proud, the store’s first gender-inclusive collection, which is knit-based and has silhouettes for people of all gender identities. In addition, Nordstrom is giving a $100,000 grant to the Trans Lifeline x FOLX Hormone Replacement Therapy Fund, which helps individuals receive hormone replacement therapy. Seventy-five percent of funds are reserved for Black and Indigenous people, and people of color. Ten percent of BP Be Proud sales are donated to Trans Lifeline services. Between these efforts, Nordstrom hopes to give $350,000 in support of the transgender community. Wildfang’s own collection targets women generally between ages 18 and 45 with ‘aspirational product at affordable prices’.

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