2 June 2021
The Weekly

Dior has taken over Alto, the rooftop restaurant at Selfridges, as part of the Dioriviera pop-up. The restaurant will be dressed in Dior from June 3 until Sept. 30. The area is adorned with Toile de Jouy, which Maria Grazia Chiuri, creative director of Dior women’s collections, has created in shades including blue, chartreuse and raspberry for summer.

The toile appears on chairs and placemats, at the bar and on veils on the pergola. The restaurant also features home accessories by Dior Maison, such as cushions, parasols and deckchairs.

The menu features some of Alto’s signature Italian dishes, such as truffle and pecorino ravioli, as well as food selected by Dior, including a lobster roll with Pachino tomatoes; beetroot carpaccio served with rocket salad, parmesan cheese and pistachios, and tagliolini with Sicilian red prawns and caviar. The Dioriviera beach collection pop-up offers merchandise ranging from espadrilles to Toile de Jouy hammocks, as well as Christian Dior surfboards and Vespas.

Dior began selling a beach collection at a pop-up store in Mykonos in 2018 and has joined the ranks of luxury brands courting customers in summer holiday destinations with in-season merchandise and convenient, temporary locations. The products will be sold in boutiques and resort stores including Cannes, Saint Tropez, Monaco, Capri, Mykonos, Bodrum, Ibiza and Marbella as well as at the Rosewood Miramar Beach store in Montecito, Calif. The brand has nearly a dozen pop-up stores scheduled to open in May, June and July, including seven in Asia, as well as Beverly Hills and SoHo, and, in a first, the Marina Porto in Montenegro. Selfridges is the only retailer where the pop-up is connected to a restaurant.