28 April 2021
The Weekly
Australia
David Jones' New Partnership

David Jones has furthered its sustainability mission, announcing a recycling program with TerraCycle for DJ’s ‘BeautyCycle’ program which will allow customers to drop off hard-to-recycle beauty packaging to dedicated bins in-store, where it will then be collected by TerraCycle for recycling. The ‘BeautyCycle’ initiative follows other eco-friendly actions the department store has taken in recent months, including a circular fashion partnership with GlamCorner and the launch of its Mindfully Made hub. Materials that can be recycled as part of the initiative include soft plastic, rigid plastic and pumps, glass bottles, jars and pots, masks and packaging, along with make-up products including foundation bottles, lipsticks, eyeshadows, compacts, mascaras and more. Once collected by TerraCycle, the plastics will be sorted, shredded, melted down and turned into plastic pellets that can substitute virgin plastics to make new items.

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