17 February 2022
The Weekly

David Jones is set to welcome 25 new brands to its portfolio in time for the autumn-winter 22 season. Khaite, Halston, Tom Ford, Rohe, aim’n, Marc Jacobs, Maison Essentiele, L’Idee, Agent Provocateur and Melbourne brand Clea are among those joining the portfolio. The news comes as David Jones unveils its annual campaign, Wonderworld, celebrating the wonders of the world and travelling. Following two years of COVID restrictions and limited travel, David Jones has tapped into Aussies' desire to travel with the new campaign. The season will then be brought to life at PayPal Melbourne Fashion Festival, when the Gala Runway presented by David Jones gets underway at the Queen Victoria Market.  In addition to the runway appearances, the Wonderworld campaign will be further brought to life in David Jones stores nationally. The flagship Elizabeth St store will debut the Wonderworld Gallery on level eight in a nod to the former art gallery that was housed in the store. The Gallery will feature a large landscape photo exhibition by Australian fine art photographer Kate Ballis alongside a departure lounge-inspired bar. The space will also host salon shows from key brands including Greg Natale, Narciso Rodriguez, Bendon Lingerie, Dyson, and Maticevski. Each show will be scheduled from early March through to May.