Coin presents ‘Be Unique’, the SS2022 advertising campaign for the launch of the new spring / summer collections. The protagonist is Alessandro Ossola, Paralympic athlete of the national athletics team, President and Co-Founder of Bionic People, a non-profit association which Coin has chosen to actively support, aiming at raising awareness on issues related to disability and social inclusion.
Entirely conceived by the marketing management of Coin, ‘Be Unique’ enhances the art, beauty and value of Italianness and Made in Italy. The new Coin season is full novelties, both in store and online, with new exclusive brands and above all new experiences for customers. The campaign will be on air on digital channels, on social networks and in the spaces intended for communication in the stores from the 9th of February.