Coin is betting on in-store shopping and launches the new Lifestyle Hub format. In the areas of access to the stores, Coin offers unexpected products, such as electric cars and small appliances, and innovative services, such as beauty salons and travel agencies, for the first time in a department store in Italy. The introduction of the experiential showrooms is part of Coin's strategy of enhancing the omnichannel strategy. Lifestyle Hub is an innovative concept that for the first time makes its debut in Italy. Coin, thanks to its 35 stores in the main Italian cities, represents the perfect entry door for the best-in-class brands.

The Lifestyle Hubs will be the protagonists of a physical and virtual launch campaign that will see influencers and testimonials supporting the initiative. Here some collaborations:

• In Coin Excelsior Rome, Dyson products will be featured as well as proposals from the best high-tech brands. Mercedes will also introduce its new 100% sustainable model Mercedes-EQ.
• In Milan flagship store on Piazza V Giornate, you will find the Sonos design speakers, a selection of Polaroid cameras and electrified Lexus cars, also present in Catania.
• In Naples, After the opening of the travel agency 4.0 Suite Travel, the Coin store will propose, among others, the game ideas of Dadi and Mattoncini, Tesla's full-electric cars, the sustainable clothing Icebreaker and the Italian vegan and tailormade skincare brand Rhea.