David Jones has introduced its 2020 ‘Home of Christmas’ campaign and rolled out its annual animated Christmas Windows at the Elizabeth Street flagship store. The Home of Christmas campaign sees the festive season come to life in-store and online across gift wrap, gift cards, visual merchandising, and store windows, as well as exclusive gifts. In collaboration with Australian artist, Jessica Cruikshank, the campaign features the native Bowerbird famous for collecting shiny and colourful objects with the creative drawing a parallel to tree decoration and gift giving. The animated Christmas Windows are courtesy of Australian author and fashion illustrator, Megan Hess and her children’s book character Claris, the Chicest Mouse in Paris.
Undergoing over 6,500 hours of work by specialists at Sydney’s Macgyver Studios, the windows reflect the fourth instalment of Claris, Holiday Heist – telling the story of Claris taking on a cat burglar in New York City – with hand-crafted characters and three-dimensional detail. There will be Claris the Mouse merchandise available at David Jones including the Holiday Heist book, two plush toys, a tea set, birthday decorations and limited-edition Megan Hess prints. There will be a chance to meet Hess in person in early December with a book signing.
David Jones will roll out COVID-safe measures for customer activity nationwide including to meet Santa in-store and virtually with the introduction of the David Jones North Pole Hotline. All in-store photography will be socially distanced with props and backdrops and managed by David Jones social distancing elves. This Christmas, the David Jones grand piano will be installed on the ground floor of flagship stores featuring established and emerging musicians every weekend in November and December. New to this year’s program at the Elizabeth Street flagship is Breakfast with Santa hosted in small sessions for children and their families to meet Santa in person. The Christmas’ campaign tv spot is a tour down memory lane viewed through the windows of the shop (click on the link to access the video https://youtu.be/M0r0teA-BGs ). Founded in 1838, David Jones has seen almost 200 years of Australia’s history and the spot aims to celebrate the countless shoppers who have come and gone during that time.
