The merger is part of the company’s strategy to be the first omnichannel department store in Thailand. However, the company will continue to operate Central and Robinson as independent banners. The business synergy will give the combined department stores a significant acceleration to become more customer-centric, as well as to strengthen the company’s omnichannel competencies. Robinson department stores focus on apparel and beauty with 74 stores across the country. Central department stores are generally larger and have a more comprehensive product category spanning multiple categories. CRC also said it plans to open between two and five new stores annually.