Despite the current difficult situation, Breuninger is pushing an ambitious corporate responsibility strategy with binding goals. The new orientation comprises four fields of action: materials, people, environment and city; it will affect all company fields and have a direct impact on all future company decisions and projects. For customers, it means a sustainable catalogue of 23 well-defined seals such as Better Cotton, Fairtrade or the green button signalling sustainable criteria. Only items that are certified with at least one of these seals will be listed and labelled as sustainable at Breuninger. In Breuninger’s online shop you can now filter goods with the criteria ‘sustainable’. By 2025, Breuninger wants to convert all of its own brand products to 100% sustainable cotton. As far as the use and distribution of real fur is concerned, the retailer has not been buying any products with real fur since the spring / summer 2020 season and has changed its range accordingly. As of next year, Breuninger will also be a member of the international Fur Free Retailer Program and discussions are already underway with the animal welfare organization Vier Pfoten Germany. Breuninger also wants to forego selling products with angora wool and exotic leather in the future.

The Responsible Sourcing Policy, which is currently being developed, defines principles for suppliers and business partners in order to ensure that all products are manufactured in an environmentally conscious and, in particular, ethically and socially responsible manner. In order to reduce CO2 emissions in the medium and long term and to conserve natural resources, Breuninger has set itself the goal of making orders via the online shop and internal transports CO2-neutral by 2022. In order to save resources and avoid waste, the company wants to dispense with plastic in its procurement processes - as far as possible - by 2025. With the abolition of so-called polybags and the avoidance of single-use plastic, many processes should be plastic-free in the future. The company sees itself as an active part of the local community and supports social and charitable activities such as community foundations, cultural institutions and sports associations. With targeted measures, the company also wants to contribute to an infrastructure that promotes sustainability and supports projects and people in the region.