The KaDeWe Group is very delighted that all three department stores are fully open again, presenting the entire range and products for their customers. The luxury stores welcome their customers with the spring campaign ‘Flower Sensation’ which has been adapted to the current situation and at the same time highlight their strong local connection: for example, with ‘Berlin blossoms again’, KaDeWe joyfully welcomes back its customers in Berlin.

The overall communication is presented strongly on the window gallery as well as in the store, and it furthermore highlights key messages with ‘Style blossoms again’, ‘Beauty blossoms again’, ‘Food blossoms again’. The campaign is supported with 20% off selected spring/summer collections within fashion departments as a welcome gesture for customers.