20 October 2021
The Weekly
United States

Over the weekend, the retailer took the wraps off its Self-Care Shop, a men’s grooming destination on the main floor of the Goodman’s store that features an assortment of new and exclusive items for sleep, hair care, nutrition, post-workout and other purposes. The shop is one of several additions and changes in adjacencies on the first and second floors this season. One of the most significant changes is a 900-square-foot installation space right inside the Fifth Avenue entrance. The current iteration is dedicated to Greg Lauren’s partnership with Gee’s Bend, a quilting group of Black artisans from Alabama with whom he worked to create one-of-a-kind pieces exclusively for the retailer. The rotunda, which had previously housed jewellery, is now home to fragrance. Watches and jewellery now have a home to the right of the entrance and includes a separate area dedicated to the store’s popular vintage watch offering. Past the rotunda on the main floor, the area that had housed shirts and ties is now home to small leather goods and adjacent to shoes.

At the top of the escalator, a formalwear shop was created that is located next to the Tom Ford and Giorgio Armani shops. A room for private fittings is part of the space. A space was created for Agnona, which flows into the boutiques for Berluti, Ralph Lauren and Gabriela Hearst and a refreshed Brunello Cucinelli Sartoria shop, which is exclusive to the men’s store. The Goodman’s Bar has reopened and the floor also features shops for Kiton, Brioni, Cesare Attolini and Ermenegildo Zegna. Shirts and ties were relocated from the main floor to sit next to tailored clothing area in a space that formerly housed the formalwear. The Self-Care shop houses skin care from 111 Skin, Augustinus Badar and Barbara Sturm; grooming brands such as Acqua di Parma, Iles Formula, Jupiter; nutritional goods including 8 Greens, 27 Rosiers, Shore Magic and The Organic Pharmacy; sleep selection from Amly and Anatome; bath products by Claus Porto, Salt, Soeder, and post-work out solution products such as Theragun and Asystem. The assortment will also be available online and will include editorial content focused on men’s grooming tips.