Liverpool's e-commerce platform sales grew 49% in Q2 2019, compared to the same period last year. In addition, they contributed 8.3% of the company's total revenue in a cumulative manner, obtaining Mex$4.548bn ($231mn) during the first half of this year. The increase in e-commerce sales was supported by improvements in cash payments methods, better customer care through the mobile application Liverpool Pocket and placement of tablets in their stores as an omnichannel strategy to show their marketplace. The company said that during Q2 a customization project was implemented that allows to serve customers based on their preferences and tastes in any interaction, so downloads of the mobile application increased 67% over last year. As of June, 10% percent of the customers are omnichannel, this means they buy in the physical store and on the platform.